top of page

Workshop Examples:
Business, Strategy and Marketing

2x2 Matrix - Categorize your ideas

The power of the 2x2 Matrix, Lowy, and Hood show that the 2x2 matrix lets you exploit the tension between 2 opposing forces as the prime source of problem-solving energy and direction. The 2x2 matrix helps you compare items by two independent attributes and to categorize them in four distinct quadrants.

The 2x2 matrix is used by many famous frameworks such as :

  • The SWOT: Origin & Effect

  • The BCG Matrix: Growth Rate & Market Share

  • The ANSOFF Matrix: Product & Market

  • The Gartner Magic Quadrant: Execution & Vision

And it's an easy way to create a dynamic framework with your own attributes.


Business Model Canvas - Design your business

The Business Model Canvas, created by Alexander Osterwalder, is a simple tool to visualize how pieces of a business fit together. Business Model Canvas can be used to take a step back on your business or to prototype a new one. It's a visual template with elements describing a value proposition.


CPS Step 1 - Explore the Vision

Explore the vision is the first step of the Clarify stage of the Creative Problem Solving process. Its purpose is to identify our primary goal, wish or challenge.

This activity is made of 2 phases:

A divergent phase to generate as many wish statements as possible. To do so, the team will use a Silent Brainstorming technique followed by a traditional Brainstorming session.

A convergent phase to select the one wish that will be taken over to CPS - 2. Gather Data. To do so the team will use the $100 budget game followed by the 3 "I"s technique.


Develop Your Team!
Use LEGO® Visuals to Improve Your Team

Develop Your Team! is a team building activity that uses LEGO® Visuals to generate meaningful discussion among team members.

These awesome photos are based on a deck of cards designed by Strategic Play Group Ltd.


Fun with Tetrads - Extend, Flip, Obsolesce and Retrieve a Concept

  • TETRAD is a 2X2 canvas where participants have to answer these questions:

  • EXTEND: What might it improve or make possible?

  • OBSOLESCE: What might it supplant, replace, or eliminate?

  • RETRIEVE: What might it revive, bring back from the past?

  • FLIP: What unexpected problems or opportunities might it create?


This framework is used to explore and augment a concept.


Go / No Go - Validate options

In general, Go / No Go testing refers to a pass/fail test (or check) principle.

Each proposition is tested according to several criteria in order to agree on whether the project advance to the next phase or not.

The Go / No Go meeting is a critical milestone in a project plan and the criteria must be well defined and be less subject to interpretation as possible.

Evaluations involving numerical scores convert raw scores to Go / No Go based on cutoffs defined before the workshop.

Usually, an item must score Go on all criteria of evaluation in order to advance to the next phase.


History of the Future

Inspired by the movie Back to the Future, The History of the Future workshop enables you to get a clear understanding of your organization's prospects while helping you figure out the way to get there. This visioning workshop relies on a strong and detailed narrative. In this collaborative session, we will:

1. Discover our most brilliant achievements in the future

2. Examine key levers and obstacles to get there

3. Choose the measures to take right now


PESTEL - Analyse your business environment

PESTEL is a 4-step business analysis workshop that enables participants to scan their business environment along six macro-environmental factors:

  • Political

  • Economic

  • Social

  • Technological

  • Environmental

  • Legal


SWOT - Analyse your business

When making a business decision, all considerations can come down to four categories: strengths, weaknesses, opportunities, and threats.

What is this product or company really good at?

Where do we truly excel as an organization?


What are some of our weaknesses?

Are there any areas where our competitors are clearly outperforming us?


What challenges are facing your company?

What challenges might be facing this product?


What lies out there, on the horizon, for us as a company?

Where do we have room to expand in the marketplace?


From there, you and your team can create a plan to move forward.

GEMBA Impact
DTU Science Park

Venlighedsvej 6

DK-2970 Hørsholm


© 2020 GEMBA Impact

    bottom of page